The mark of a great CEO is in the ability to see opportunities, measure risk and reward, and make bold decisions.
However, knowing what to do when facing a large-scale crisis can be daunting, even for the most experienced business leaders.
This webinar addresses that paradigm and provides insight into how to find opportunities within a crisis. Hear from leading CEOs who forged bold new directions in the middle of a business calamity and were able to not only leverage seemingly insurmountable challenges but also emerged with a more successful and profitable operation.
Crisis gives you greater permission to make changes
Sometimes the changes business leaders would like to implement within their organizations are seen as too drastic to implement. But as Pat Turpin shares, business leaders get an opportunity to implement changes without pushback whenever a crisis occurs. He tells the story of a Canadian company that took advantage of the situation caused by the pandemic to implement a creative workaround on their cost structure, alongside other changes that helped the company achieve stronger margin structures.
The pandemic forced us to try something, anything…
Andrew Clarke shares that the pandemic forced them in the company to “try something, anything” as a means to survive through the pandemic. And while there were some things they tried that did not work out, there were some things that managed to resonate and eventually became the foundation of what the business is today, a different from what it was before but is nevertheless thriving.